Archive | October, 2011

Good Business Presentation through Presentation Folders

22 Oct

In business, presentation is everything. It’s crucial that you give a good presentation not only of yourself but also of your business if you want people to invest their hard-earned money on you. Fortunately, it’s easy these days to give your business a good presentation. There are materials you can use that will ensure people see you as a professional and credible business. One such material ideal for your presentation need is the presentation folder.

Presentation folder printing is easy enough to do. It will give your business an attractive presentation so you can make more impact to your target audience. Whatever type of business you have, a nice folder will give you the best finishing touch on your presentation. It will show your target customers that you are a reliable business thereby increase your chance of getting new customers. This will also increase the value not only of your presentation but of your business as well. Your potential customers would most likely keep the folder and even show it to friends or colleagues. In a week or month later, they will remember you and take out the folder in case they are ready to purchase from you.

If considering making your own presentation folder today, here are some facts you need to know:

– All your marketing materials such as the brochure, letter, and business card can be enclosed in the folder all at once. This will help you display your contact details and message in one material so it wouldn’t be hard for your customers and prospects to remember them.

– Whether you are attending a meeting, trade fair, or convention, you can use your folder to support your presentation.

– All materials inside including the folder should contain your logo, business name and contact information. These should be placed in a prominent place to promote brand and name recognition. If done well, these distinctive branding elements will help promote consistency and loyalty with your customers.

– An attractive and colorful image will help make your folder catchy. It will tell the story of your business while supporting the content inside.

– You can include a card slit inside to keep your business card in place.

To ensure that your folder is impressive and credible, the following are simple tips you can consider: – You can create your folder in any size, but the standard size most commonly used by businesses is 9 inches by 12 inches.

Tips For Effective Presentation Folders

22 Oct

With presentation folders, presentation is everything! Here are some design points to make your presentation folders more effective:

· Display your logo and company name prominently on the front

· Display contact information either inside or on the back

· Include a slot inside for holding and displaying a business card.

· Make sure the quality of the card used for to make your presentation folders is good enough to stand up to some punishment.

· Creating a competitive presentation folder design means producing a design that is unique to your business, rather than using a plain template. Your presentation folder should inspire your prospective clients to want to do business with you, so your design should express your values and differentiate you from your competitors.

Why Are Presentation Folders Important for Your Marketing?

22 Oct

When meeting with clients, or you have documents and brochures on display at your front desk for clients to take away and read, offering a stack of brochures and documents can be an unwelcome proposition. Being offered an unbound stack of paper can lend itself to not be read or even lost or destroyed. Offering your printed marketing materials inside a smart looking presentation folder keeps it all together and makes for easier management of your documents. Having a custom designed and printed presentation folder will also represent your business a lot better than handing out plain manila folders too.

While we consciously deduce that brochures, flyers and booklets are communicating your ideas and values to your clients, presentation folders are an effective marketing communications tools as well. The design and quality of your presentation folders can subtly communicate a lot about you to them by creating an instant impression. By organizing your marketing and other relevant documents within a presentation folder that looks great and is of good quality, you are representing the values of your company to your clients. It shows that you are organized, thoughtful of your customer’s experience and that your documentation is of value and worthy of preservation.

Presentation Folders Printing Creates the Best Impression

22 Oct

When sharing your business information with clients, how do you make the very best impression upon them? Pressing the flesh, looking and acting professional when dealing with clients is part of making a good impression, but what about the brochures and other documents that you want the client to take away and read? The answer is customised and professionally printed presentation folders.

What Are Presentation Folders?

For that aren’t sure, presentation folders are single sheets of card stock that are designed to fold into a pocket that can store your marketing documents, contracts and product/service information in a fashion that is presentable and allows those documents to be easily stored and transportable.

The 7 Elements of a Good Business Card

16 Oct

The 7 Elements of a Good Business Card.

The 7 Elements of a Good Business Card

16 Oct

1. A Person’s Name!

It’s pretty much a given that your business card should have your name on it, if you want anyone to contact you again that is.

2. A Company Name!

If your name doesn’t remind them, maybe your company name will? Seriously, almost all business cards have a company or organization name as well.

3. Additional Contact Information

The following are some standard contact details to consider for your business card. You could have one, two or more of these details on your card.

3a. Address

If you want your prospects and clients to know where your business is and come to you then you have an address on your card. If your have a web-focused business card and only do business online, you may not need to put your address.

3b. Phone Number(s)
These can include voice, fax and cell numbers, but really only put the ones that you want to be contact on. If you do business in more than one place, or expect to have prospects and clients from other places, don’t forget to put country codes and/or area codes as well.

3c. Email Address

If you want prospects and clients to be able to send email to you, then you need to include an email address. This is especially important for a web-based business that doesn’t have many other contact options.

3d. Website Address

If you want people to visit your website, then include this on your card. Again, this is more important for a web-based business, but almost every business has a website now as well.

4. Job Title or Role

This helps people better understand your role in the company.

5. Description of the Business

A tagline or brief description can be useful when a business name is somewhat ambiguous or doesn’t clearly convey what the business does. Taglines can also explain benefits of doing business with you.

6. Company Logo

Especially handy when focusing on branding, keep it consistent with other marketing materials so you don’t confuse people.

7. The Right Font Size

When getting all of the information you want on your card, you may be tempted to shrink things down to get it all to fit. Don’t do it! Keep the font so that everyone in your target market can actually read it.

I hope these tips help in your next business card design.

Etiquette of Business Cards: How to Avoid Offending Your Hosts

15 Oct

A business card is an inexpensive, internationally recognized means of representing yourself to business associates and of conveying contact information to them. The card serves as a method of introduction and often includes a simple statement or selling point about your business or service.

The Basics of Card Layout

Typically a business card includes the name of the person, the company name, a company logo if applicable, and the relevant contact information (street address, postal coding, country, telephone and fax numbers, and email addresses.)

Traditionally black ink is used on white card stock. The typeface should be legible and professional. The international standard for card size is 85.60 x 53.98 mm (3.370 x 2.125 inches).

Business Card Etiquette in North America and the UK

In North America and in the United Kingdom business card etiquette is quite loose. Although cards should be kept clean and presentable, it is not uncommon for businessmen to carry cards loose in their pockets or to make notes on the card’s back or other blank surfaces. Little if any ceremony is attached to card exchanges..

It is recommended that only one card be presented per person and that cards be handed out at the beginning of meetings (as an aid to remember names) but otherwise as long as general good manners are observed no offense will be given or taken. This is not true, however, in other parts of the world.

General International Business Card Etiquette

Business cards are internationally recognized as a means of introduction and information exchange but in many cultures they are also seen as a representation of the individual. The basic etiquette rule is to present your card in the best manner in which you would present yourself.

Always have a good supply of cards. You will be expected to present them to business contacts — sometimes more than once in the interest of good manners. Do not carry your cards loose in your pockets or allow them to become soiled. Never write on your card or on any card you receive unless directed to do so. Invest in a small, discreet card case.